Data and Analytics

Our Data and Analytics services help businesses leverage data and web analytics for effective business management and decision-making. Our service offerings include consulting for web service analytics, business analytics and dashboards, and FinOps consulting. These services enable our clients to optimize data collection and usage, improve cost efficiency, and achieve their business goals.

In our web data and analytics consultingOpens in a new tab, we identify key metrics essential to our clients' business operations, which help facilitate decision-making and management. We use reliable tools such as Google Analytics 4, BigQuery, and Looker Studio to provide a comprehensive view of site performance and create real-time dashboards to support business and reporting needs. Given the paramount importance of privacy, we use Matomo, which offers practical cookie-free solutions.

Key business metrics and dashboardsOpens in a new tab combine website data with separate business metrics, such as sales and customer service data, revealing valuable areas for improvement and supporting strategic decisions. With customized dashboards, we provide real-time and easily interpretable information to help understand business performance and optimize both operational and strategic functions. We leverage proven tools like Google BigQuery, Looker Studio, and PowerBI to effectively integrate data into a cohesive whole.

Web analyticsOpens in a new tab, also known as "digital analytics," is the process of gathering and analyzing data about website traffic and user behavior. The data gathered will then be used to improve your user journey experience and website performance, resulting in more leads and, ultimately, more sales or conversions. At Wunder, we use tools like Google AnalyticsOpens in a new tab (GA4), Adobe AnalyticsOpens in a new tab, and MatomoOpens in a new tab in a new tab to help our clients understand how their website is performing and identify areas for improvement.

It’s only natural that emotions also play a role in decision-making. By leveraging data effectively, you can make decisions that not only feel right but also deliver results. Explore more about our services below and feel free to ask for more information!