Google Analytics 4

Published: 27.2.2023
Categories: Analytics
Reading time: 4 min
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Let's talk about Google Analytics 4 (GA4), the latest version of Google's web analytics tool. GA4 provides a more comprehensive view of user behavior across websites and apps and includes machine learning capabilities to help businesses gain insights from their data.

Google Analytics 4 and its benefits

Let's move on to Google Analytics 4 (GA4), the most recent version of Google's web analytics tool. GA4 provides a more comprehensive view of user behavior across your websites and apps (if you have them), as well as machine learning (AI) capabilities to assist businesses in gaining insights from their data. GA4 can also provide more precise and relevant insights into user behavior and marketing performance. GA4 also includes a number of new features, including event-based tracking, cross-device reporting, and more granular data controls.

Key features of Google Analytics (GA4) include:

Enhanced measurement: GA4 allows businesses to track user behavior across multiple platforms, including the web and app. It also includes event tracking and user properties, which can provide more detailed insights into user behavior.

Machine learning: GA4 includes machine learning capabilities that can help businesses gain insights from their data, such as predicting user behavior and identifying trends.

Customization: GA4 allows businesses to create custom reports and dashboards to track the metrics that matter most to them right within its interface.

Our range of services GA4 specific includes:

  • Reviewing and adjusting the configuration of your web analytics to exclude internal traffic or sensitive information and creating custom dimensions and metrics as necessary.
  • Connecting your GA4 account with Google Search Console to analyze your SEO performance more comprehensively.
  • Migrating to Google Tag Manager (GTM) for faster and more flexible deployment of marketing tags like Facebook Pixel. GTM also reduces the need for developers to be involved in tracking user behavior while providing enriched data to Google Analytics.
  • Defining and setting up key user events, such as add_to_cart or sign-up, to accurately report user journeys and identify points of drop-off and conversion barriers in your sales funnel. GTM tracks all important events, and enhanced e-commerce tracking can be added if needed.
  • Creating audiences for remarketing and re-engagement campaigns and integrating them with your Google Ads account.
  • Configuring GTM for advanced analysis of user engagement metrics like scroll reach and video plays and enabling enhanced e-commerce tracking if required.
  • Installing complementary analytics solutions like Matomo or Hotjar to gain additional insights into user behavior and experience, such as click and scroll heatmaps and session replays.

Our web analysts are certified by the Google Analytics Academyopens in a new tab and hold the Advanced Google Analyticsopens in a new tab Certificate of achievement. We believe that getting the fundamentals right is crucial for obtaining actionable insights and optimizing your website effectively.

How Google Analytics 4 can help your business achieve Privacy Compliance

In today's digital age, data privacy has become a major topic for businesses and consumers alike. As a business, you are expected to protect and prioritize your web visitors' privacy.

As a result, at Wunder, we recommend Google Analytics 4 (GA4) as a privacy-focused analytics solution that can assist your company in meeting compliance requirements. From our experience, Google Analytics 4 (GA4) has a privacy-focused analytics solution that can help your business achieve compliance.

Privacy Concerns and how GA4 tackles them

Privacy is a major concern for businesses that collect user data for analytics purposes. With the increasing number of data breaches and privacy violations, it's important to ensure that your data collection and analysis practices are compliant with privacy regulations and user expectations.

GA4 addresses several privacy concerns by providing the following features:

Granular Data Controls: GA4 allows you to control which data is collected and how it's used for analytics purposes. You can set up data deletion policies, control data sharing settings, and even disable data collection for specific users.

Consent Management: GA4 supports cookie consent and data consent management features that allow you to obtain user consent before collecting and using their data for analytics purposes. You can also configure the platform to respect user opt-out preferences.

Data Minimization: GA4 uses an event-based tracking model that focuses on collecting only the data that's relevant to your business goals. This minimizes the amount of data collected and processed, reducing the risk of data breaches and privacy violations.

Cross-Device Reporting: GA4 uses machine learning algorithms to identify unique users across devices without relying on personal identifiers like cookies or device IDs. This provides more accurate and privacy-friendly cross-device reporting capabilities.

Four main reasons to choose GA4 for Privacy Compliance

Choosing GA4 as your analytics solution can help your business achieve privacy compliance in several ways. Here are listed the four key points:

  1. Stay Compliant with Regulations: GA4 provides several features that are designed to help you stay compliant with privacy regulations, such as the GDPR and CCPA. This can help you avoid costly fines and legal issues.
  2. Respect User Privacy: By implementing privacy controls and data minimization practices, you can show your users that you respect their privacy and are committed to protecting their data.
  3. Gain User Trust: Privacy-conscious users are more likely to trust businesses that are transparent about their data collection and use practices. By using GA4, you can demonstrate your commitment to privacy and earn the trust of your users.
  4. At our web analytics agency, we specialize in helping businesses implement GA4 and other privacy-focused analytics solutions. Contact us today to learn more about how we can help you achieve privacy compliance and improve your marketing performance.

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