Eight real-life AI implementations for content management by Wunder

AI application areas are nearly limitless. In this overview, we focus specifically on content: creating it, managing it, and optimizing it on websites – as well as using websites as a data source for business development. A separate article on AI-driven process automation is also on the way. As mentioned, there are already many solutions – and more are coming all the time!

Our AI-powered solutions are often relatively easy to integrate into existing systems. So, if you feel your organization could benefit from any of the implementations below, don’t hesitate to ask – the price tag might just surprise you in a very positive way.

AI translations: fast, high-quality multilingual content with DeepL

Manual translations are slow and tedious, even when translation apps are involved. Content often consists of several elements, which need to be exported from the CMS and reimported afterward. Time is wasted on copy-pasting and editing each content block individually.

Our DeepL-based AI Translation solution enables accurate and tone-sensitive translations directly within the CMS. It significantly reduces the time spent on translation tasks, minimizes human error, and allows content creators to focus on more meaningful work.

Watch a demo of the translation tool here.

AI-based intelligent search: understands better, answers smarter, and enables business-driven development

When your site contains large volumes of content and documents – especially when target audiences and topics are broad or complex – traditional search often falls short. AI-powered search understands natural language and delivers contextually relevant results. The search term doesn’t have to be exact, and AI can even rephrase results in clearer language.

Multiple databases can be used as source material, and sources can be shown alongside results. The user doesn’t have to scroll through endless lists – they simply get a direct and understandable answer to their question.

Combined with user data analytics, AI search provides deeper insight into user needs and the context behind each query. Analyzing this data helps uncover not only new needs but also content gaps more effectively than traditional search.

Request the webinar recording (in Finnish) and presentation materials on AI-assisted search here.

See the AI search solution we implemented for Tapio here.

AI chatbot: 24/7 customer support that genuinely understands

An AI chatbot isn't the annoying pop-up that loops the same replies or makes no sense. When powered by large language models, it functions much like an AI-assisted search – but in a conversational format.

The chatbot can have different “personalities” and communicates fluently with both beginners and deep-domain experts, adapting its tone and level of detail accordingly. As with AI search, a major benefit of an AI chatbot is the user data it collects through conversations. Analyzing this data provides valuable insights into user behavior and expectations.

AI-SEO report: fast, accurate, and in-depth search engine optimization

Our AI-SEO Report tool, available directly in your CMS, performs a comprehensive analysis of a page or article’s search engine performance in just seconds. It evaluates content, keywords, linking, and technical SEO to enable data-driven optimization.

The report lists improvement suggestions from the perspectives of accessibility, usability, and technical. SEO has never been easier. The outcome? Better rankings, more organic traffic, and improved understanding among content creators on how to produce more effective content.

AI-generated metatags: boost visibility with automatically optimized metadata

SEO-friendly metadata is critical for discoverability, but creating it manually is time-consuming. AI generates suggestions for titles, descriptions, and keywords based on the page content. This saves significant time for content teams and boosts click-through rates in search results.

Instead of crafting everything from scratch, the content editor only needs to review and approve the suggestions – including checking for clarity and language.

AI-assisted content production: faster content creation without compromising quality

AI-assisted content tools help speed up content creation by generating drafts, suggesting edits, and improving language quality. This is especially valuable for media organizations and others with high-volume content needs. The result is more efficient workflows and less writer fatigue.

The tool can generate cohesive and comprehensive content using multiple information sources – including those specifically flagged as trusted.

AI readability analysis: clearer and more accessible public communication

AI evaluates the readability of your content and suggests ways to make it easier to understand. This is especially useful for public organizations whose communications must be accessible to everyone.
The benefits include clearer messaging, better accessibility, and wider impact. This tool is particularly helpful when the source material is written in complex language (e.g., legal texts), but the audience includes people who need plain or easy-to-read language.

AI-Drupal helper: smoother content workflows within the Drupal Interface

For Drupal websites, our AI-powered assistant helps content producers by automating tagging, suggesting formatting improvements, and highlighting enhancement opportunities. This streamlines publishing, improves consistency, and enhances the end-user experience.