Mast-Jägermeister SE – Social Intranet

Mast-Jägermeister SE wanted to promote and nurture collaboration and transparency between their internationally distributed team of 1000+ employees through an innovative and intuitive new social intranet.

Mast-Jägermeister SE wanted to promote and nurture collaboration and transparency between their internationally distributed team of 1000+ employees through an innovative and intuitive new social intranet.

About this work

What is a social intranet?

A social intranet is an intuitive digital tool that combines social networking technology, effective search features, multimedia creation and sharing capabilities, and much more to create a communication and collaboration hub that can be easily accessed to get work done.

Objectives

German creators of the famous Jägermeister drink, Mast-Jägermeister SE, wanted to promote and nurture collaboration and transparency between their internationally distributed team of 1000+ employees through an innovative and intuitive new social intranet.

Awards

Splash Awards Germany 2018: 2nd Place in Social/Community Category

Mast-Jägermeister social intranet pinboard

The challenge

With over 1,000 employees worldwide, spanning a variety of roles, the overarching goal of the Jägernet is to help unify the entire company as one borderless team whilst supporting each individual in their day-to-day jobs.

Furthermore, it’s essential that employees feel part of the inclusive Jägermeister culture, which meant that the company’s values and branding had to come across in the look and feel of the final application.

The new intranet was required to:

  • Provide access for everyone in the company from anywhere, from any device e.g. desktop, mobile or info-screen
  • Enable effortless and seamless knowledge transfer across all teams, offices and countries
  • Create transparency throughout the organization (top-down, bottom-up, peer-to-peer) and empower an open and collaborative company culture
  • Encourage employees to “Be the Meister” and feel part of the brand in a fun and inspiring way to, in turn, increase satisfaction and engagement levels
Destillateurmeister Fritz at work

The solution

The purpose of this new solution stemmed from CEO Michael Volke’s vision for the company back in 2016:

”We need a more agile, more fluid and even more creative organization. A new idea how we want to work together. How we communicate and how we act.”

In a multi-vendor arrangement, Wunder worked collaboratively with Jägermeister’s PR team and Klenk & Hoursch Corporate & Brand Communication to design and implement the Jägernet.

The new intranet was developed to serve the following users:

CEO: Needs to achieve greater transparency in terms of communicating the decisions coming from the C-level to the rest of the business.

Sales and marketing teams: Need to share knowledge and best practices, keeping each other up-to-date about what is happening in their teams and about sales and marketing efforts.

Blue collar staff: Need to find out what is happening across different areas of the company and feel connected to the team.

Back office staff: Need to share knowledge with other team members, share ideas, manage projects, and find the information required to do their day-to-day jobs.

We need a more agile, more fluid and even more creative organization. A new idea how we want to work together. How we communicate and how we act.

Michael Volke, CEO, Mast-Jägermeister SE
Martin Volke from Jägermeister SE

The results

Following user research, UX design, concept and communications strategy planning, Wunder worked in an open, collaborative “one team” approach with Jägermeister’s PR team and Klenk & Hoursch to build the Jägernet using our proven agile development approach.

Once logged in, users can customise their homepage to see company information that matters the most to them, such as internal discussion topics of particular interest, replies to their recent comments, product updates and information, company announcements and more.

Results are based on quantitative highlights of:

  • Analytics
  • Pre-relaunch surveys
  • Post-relaunch surveys

24 PT

Increase in Net Promoter Score

98 %

Increase in User Satisfaction with Editorial Contents

5 X

More Editorial Up-to-dateness

3 X

More Active Users