One-to-one interviews with target audiences can test your current service and new alpha prototypes. This is the ideal opportunity to test design theories and user journeys, and we can also spot new opportunities for improvement. From finding good quality users who give you the insight you’re looking for to providing a detailed analysis, translating insight into clear actions – we take care of the whole process.
Pitching new ideas to a group of potential customers gives you a chance to get a better understanding behind the inner-workings of your customer. The insight from focus groups helps with important decision-making, it shapes strategic thinking and has the power to uncover new potential in your current service offering.
Extend your reach to a greater number of users and get the qualitative research required to steer direction during alpha. This is a great chance to understand changing shifts in attitudes and responses to your brand with user feedback.