About the Project

What is Ruutu?

Ruutu is a well-known Finnish online streaming service owned by Nelonen Media and it offers entertainment and sports to viewers anywhere, anytime.


In 2012 Nelonen Media wanted to bring the service to the next level with fresh energy. The aim was to make Ruutu the best working, the most user-friendly and interesting streaming service in Finland.

To The Next Level with Fresh Energy

Wunder brought both enthusiasm and know-how to the multivendor project as the project lead, and together the companies started building a service, which would serve the users of Ruutu even better than before.

As part of the project, a new business model was developed. There was a need for a subscription service model to go alongside with the free-of-charge commercial service model. And so Ruutu+ service was born. The new service was built around great entertainment and sports thanks to the TV rights from the Ice Hockey League in Finland.

Better User Experience Via Agile Develop­ment

From the very beginning the basis of the project was to enhance usability and the user data collected in user surveys was the guiding light. Thousands of users watch Ruutu simultaneously all over Finland, at any given time, often while on the go. The demands for the new Ruutu were high:

  • Reliability and scalability
  • Easy-to-use payment process
  • Fast page downloads
  • Seamless streaming on all device

In trust we trust

Wunder has worked on the ruutu.fi service with Nelonen Media since 2011. Strong partnership and trust are the very basis of the constant development of the service. Account Lead Päivi Pajunen from Wunder explains:

We work in an agile way improving the service proactively with the help of analytics. I’m excited to see what our cooperation with Nelonen Media will give birth to in the future.

Finding the Wunder Way

What we did
  • Frontend development
  • Backend development
  • UX design
  • UI design
  • Business consulting
  • React
  • AWS
  • node.js
  • Drupal 8
  • Integrations
  • Migration
  • Integration tests
  • Kubernetes
  • FaaS, BaaS
A lot of work was put into optimising the page weights and planning the hosting to match the large amount of traffic. Ruutu’s requirement for reliability put an emphasis on constant quality assurance. 

Fast UI, performance and high availability are critical requirements in service like Ruutu. Frontend is implemented with React and backend utilizes wide range of AWS services. Modern serverless approach is used for example in form of Lambda functions. Deployment pipeline and scaling are widely automated, allowing us to react faster to new business needs.

Project Outcome: The Most Interesting Streaming Service in Finland

The new ruutu.fi has been getting great reviews near and far. Consumers have been happy with the service, the reliability has been first-class, and Ruutu has done well in international comparisons. A lot of work was put into optimising the page weights and planning the hosting to match the large amount of traffic.

Together Wunder and Nelonen Media have been transforming Ruutu into the best online streaming services in Finland. The number of views and subscribers have reached the set targets – and this is the course we’re staying on. The TV channel website of Nelonen have also reached their targets and fulfilled the needs of the customers. Antti Pyysalo, Sanoma Technology’s Director of Digital Development, describes:

Working in a multivendor environment has gone smoothly and cooperation with different parties has been seamless. This project has also increased our understanding of the industry’s best practices and made us more aware of the kind of project partners we want to have when we develop our services.

From business to partnership

Ruutu and Wunder have been working closely together for years, continuously developing the streaming service. According to Pyysalo, Nelonen has had a strong lead and ownership of the project, but it’s the seamless cooperation with Wunder that has truly made the project a success: 

We have worked together as a team, solved challenges together and marched towards a common goal with a team of skilled experts from both companies.


A Word from The Client

Wunder’s Drupal expertise, their way of working, and their skilled experts formed a fruitful ground on which we were able to work together, growing Ruutu towards its full potential. Wunder was also experienced in working in a multivendor environment, which made our choice even more clear.

Antti Pyysalo
Sanoma Technology’s Director of Digital Development

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