About the Project
What is a social intranet?
A social intranet is an intuitive digital tool that combines social networking technology, effective search features, multimedia creation and sharing capabilities, and much more to create a communication and collaboration hub that can be easily accessed to get work done.
German creators of the famous Jägermeister drink, Mast-Jägermeister SE, wanted to promote and nurture collaboration and transparency between their internationally distributed team of 1000+ employees through an innovative and intuitive new social intranet.
Splash Awards Germany 2018: 2nd Place in Social/Community Category
What to Achieve
- Provide access for everyone in the company from anywhere, from any device e.g. desktop, mobile or infoscreen
- Enable effortless and seamless knowledge transfer across all teams, offices and countries
- Create transparency throughout the organization (top-down, bottom-up, peer-to-peer) and empower an open and collaborative company culture
- Encourage employees to "Be the Meister" and feel part of the brand in a fun and inspiring way to, in turn, increase satisfaction and engagement levels
With over 1,000 employees worldwide, spanning a variety of roles, the overarching goal of the Jägernet is to help unify the entire company as one borderless team whilst supporting each individual in their day-to-day jobs.
Furthermore, it's essential that employees feel part of the inclusive Jägermeister culture, which meant that the company's values and branding had to come across in the look and feel of the final application.
The purpose of this new solution stemmed from CEO Michael Volke's vision for the company back in 2016:
We need a more agile, more fluid and even more creative organization. A new idea how we want to work together. How we communicate and how we act.
In a multi-vendor arrangement, Wunder worked collaboratively with Jägermeister's PR team and Klenk & Hoursch Corporate & Brand Communication to design and implement the Jägernet.
Intranet users and Their needs
Needs to achieve greater transparency in terms of communicating the decisions coming from the C-level to the rest of the business.
Sales and marketing teams
Need to share knowledge and best practices, keeping each other up-to-date about what is happening in their teams and about sales and marketing efforts.
Blue collar staff
Need to find out what is happening across different areas of the company and feel connected to the team.
Back office staff
Need to share knowledge with other team members, share ideas, manage projects, and find the information required to do their day-to-day jobs.
Finding the Wunder Way and Presenting The Results
What we did
Following user research, UX design, concept and communications strategy planning, Wunder worked in an open, collaborative “one team” approach with Jägermeister’s PR team and Klenk & Hoursch to build the Jägernet using our proven agile development approach.
Once logged in, users can customise their homepage to see company information that matters the most to them, such as internal discussion topics of particular interest, replies to their recent comments, product updates and information, company announcements and more.
Results are based on quantitative highlights of:
- Pre-relaunch surveys
- Post-relaunch surveys
Increase in Net Promoter Score
Increase in User Satisfaction with Editorial Contents
More Editorial Up-to-dateness
More Active Users
About Mast-Jägermeister SE
Mast-Jägermeister SE is a German family business and manufacturer that produces alcoholic beverages and offers a wide range of merchandise tied to the brand. The company is famous for its herbal liquor called Jägermeister, an internationally well-known premium spirit based on a secret recipe. Jägermeister is Germany’s most successful premium spirit and the world’s leading herbal liqueur.