About the Project
What is Rovio?
Rovio Entertainment Corporation is a Finnish, games-first entertainment company, that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories.
Rovio’s company website needed a refreshed design in keeping with the quality of their game designs and considering the needs of both their mobile users and search engines. Raising awareness of Rovio as an entertainment brand, and increasing engagement with their media e.g. encouraging game downloads were the main goals of the project.
Towards More flexible Content Management System
Rovio also knew they needed a more flexible content management system to be the skeleton behind their website’s new user-centric design and allow the creation of new digital ideas. This is when Wunder were appointed. Our team of developers worked with Rovio’s marketing, design, and technical specialists as an effective project team to implement Drupal as their new CMS.
Finding the Wunder Way
What we did
Rovio.com loads faster than ever which, combined with the new responsive design, has improved the site experience for mobile visitors. This is really important as almost 80% of all visitors come from mobile.
We made the journey between rovio.com and the app stores as smooth as possible for people who wanted to download their games. The new site recognises which device these users are visiting from and directs them to the right download page in their native app store.
Rovio’s content publishers now have the freedom to develop their website with new ideas much more efficiently. We upgraded their CMS from a limited legacy system to the boundless, open source Drupal, making the site more manageable and capable of expansion.