About this project

One of the best known brands in the world, MTV, brought us in to help develop a new platform to manage their multiple websites worldwide.

This followed a successful project with their sister channel Comedy Central, as both brands belong to the parent company Viacom. The proven results from that project enabled even greater use of open and agile working in our collaboration.

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MTV’s challenges

  • Go mobile-friendly
  • Grow ad revenue
  • Reduce new site launch and maintenance costs

MTV needed to update the usability of their UK site to grow user engagement across all devices and in turn increase ad revenue generated by their content. There was also the added challenge of delivering ad units effectively in a responsive way for multiple devices.

They also needed to launch new websites in other markets using iterations of this design. Originally this required a considerable investment of time and resources for maintenance and development so reducing these costs was of great interest to MTV.

Improved usability

We redesigned MTV’s UK site to improve its usability and grow user engagement to encourage clicks on content adverts - lead by user experience and usability testing. The new design is also fully responsive and accessible from a variety of devices.

Framework for launching new sites quicker

Collaborating with MTV’s internal developers, Wunder created a “white label” website framework that can be re-branded for any of MTV’s international markets to speed up new website launch times. It’s design and structure is identical to the new UK site and pulls selected content from a central repository of media.

“Wunder were an absolute pleasure to work with, they're hard working, knowledgeable, yet all team members were extremely approachable” 
Senior Digital Production Manager, MTV Networks UK & Ireland

Outcomes: greater engagement, quicker launch times

The design adjustments to MTV’s UK site made considerable improvements to usability — shown by growth in multiple metrics such as time spent on site, page views and video views. This had a positive impact on the volume of ads served to users on site, and therefore to revenue.

MTV’s development team are now launching new websites in other European countries much faster than before using the new framework. This has made savings in costs associated with time spent on new site launches.

Potential for the adoption of this framework across MTV’s sister brands is also being considered due to its adaptability.

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